Behind the scenes – dun dun dun! Yep, we’re spilling the beans on what the in’s and out’s of a Duluth Pack photo shoot really entail. Picture lots of caffeinated beverages, tremendous lighting, canvas everywhere, Erbert and Gerbert’s food and our marketing team DJ’ing – AKA: playing songs from our phones (a good mixture of pop, country, R&B and alternative).
Photo shoots contain a large amount of energy, time and organization. It’s about bringing our products to life. Here is a daily photo shoot schedule:
8:50 a.m. – You drive to the local coffee shop and pick up your go-to java. Add an extra shot of espresso, you may need it! High energy is crucial.
9:00 a.m. – You get to your office, swivel in your chair and open your laptop. Scroll through the layout for the day – What products are needed, setting props and payment prepared. You catch up on emails, since you will be away from your laptop majority of the day and begin cranking out your morning to-do’s. Getting that done ALWAYS feels good!
10:30 a.m. – Steam any apparel pieces (from the Duluth Pack retail store in Canal Park) in preps to make them look their finest. Begin stuffing Duluth Pack bags with paper and packing peanuts. This is a tedious, but necessary step. If a product doesn’t look good, the shoot won’t look good. It’s that simple. This happens to be some-what relaxing.
12:00 p.m. – GO TIME! Your model arrives and it’s time to get the party started. Outfits are hanging in numerical order, the set is prepared and the large fan is turned on.
1:30 p.m. – By this time we are beyond hungry. A quick lunch break is necessary to refuel. A fun chat, plans and re-run of the first photos are discussed. What new products or movements we can incorporate will be mentioned.
4:30 – The shoot has officially wrapped up. All the preparations have been worth every second and sigh of relief happens. Fist pumping is absolutely recommended at this point.
5:00 – Editing! This step takes more than just one day, but uploading the photos is needed right away. This double checks that every aspect of the shoot worked.
6:00 – You have conquered the day and created a wonderful photo shoot! Home is calling you.
We would like to thank our wonderful model, Courtney for a fun recent shoot at the Duluth Pack studio in our headquarters!
– From your friends at Duluth Pack