In today’s world we’re about a few things. What’s immediate, current, reliable, and recognizable.
Think about it. Why do you think the majority of society demands next day air now? Because, we want it quicker than someone can snap their fingers. The urgent need to posses and own something is gratifying, but has overtaken our patience extremely.
We want what is current. What does everyone else have? Or, what does everyone else not have yet ? Yet, is the key word. This generation is about being in the “now” and having the “it” goodie before it becomes saturated by populations.
Reliable. We’re in a very fast pace lifestyle whether you liven the big cit or small rural town. Urgency is everything nowadays. Go, go, go – breathe, then repeat. If we have a product we can rely on, whether that is a protein bar to help us get through the busy morning or a pair of comfortable shoes that don’t burn your heels or cut your arches, we’re then satisfied.
Recognizable. It makes that item “cool” or that “it factor” everyone craves. Whether you see the item in a 10 second glimpse on the tube or you’re walking past someone wearing a recognizable brand, it may be subconsciously, but you recognize it and immediately connect with it – good, bad, or indifferent.
How do these 4 terms impact or even become involved with Duluth Pack? We’ll break it down for you.
1) Duluth Pack is growing each minute of each day every year. We’re so grateful for the loyalty our fans, followers, and ultimately our customers have brought to us that we are able to do what we love everyday. However, we understand that we aren’t as fast as a cheetah on some obstacles. But, know we are working on them and finding the best solutions and situations for our customers, because we loyal you as well.
2) What’s current. Well, I like to write that Duluth Pack is a bit of a trail blazer on this particular category. Duluth Pack is the oldest canvas and leather bag and pack making company in the USA. Think of Duluth Pack as the great grandpa to the American Made trend and lifestyle. We’ve been doing it our whole existence and that’s never going to change. Ever .
3) Reliable. It’s the word that has the most bang. Something you can count on whether you are at the top of the mountain or the bottom of the valley. Think of reliability like your friends, family, or acquaintances. What or who is going to be there during all obstacles of life no matter what? We can strongly tell you that a Duluth Pack will be. Hence, the Lifetime Guarantee we offer with each one of our handcrafted products. Thats how much we trust and believe in our products and you should, too.
4) Recognizable. Oh trust us, we get. We’re not the brand you see on a Times Square billboard and instantly know is us. We don’t sweat it, because that isn’t our image. Duluth Pack is the simple canvas and leather product with a small, legendary, circle logo that involves rich detailing and craftsmanship that is second to none. It’s a pack, tote, purse, bag, or case that becomes your best friend through the trails to the tavern. It’s versatile and stylish all rolled in one, just like you.
Check out Duluth Pack’s full line of Made in America products in store at 365 Canal Park Drive in Duluth, MN or shop online HERE . Thank you to blogger, Katey McFarlan for the featured image. Pictured is the #50 Shell Bag in Classic Wool sold HERE .
– From your friends at Duluth Pack!